We are seeking a seasoned Senior Content Writer with 3-4 years of experience in B2B content creation. Join our dynamic team and contribute to our digital marketing efforts by crafting compelling content that resonates with our target audience. Collaborate with cross-functional teams to develop engaging content strategies and drive brand awareness. If you’re passionate about storytelling and have a knack for creating impactful B2B content, we want to hear from you!
Key Responsibilities:
- Develop and execute content strategies that align with business objectives and target audience needs.
- Produce high-quality, engaging content for various B2B channels, including websites, blogs, social media, whitepapers, case studies, and more.
- Conduct thorough research on industry trends, market insights, and competitor analysis to inform content creation.
- Collaborate with internal teams, including marketing, sales, and product development, to ensure content accuracy and consistency.
- Optimize content for SEO best practices to improve search rankings and organic traffic.
- Edit and proofread content to ensure clarity, consistency, and adherence to brand voice and style guidelines.
- Stay updated on industry best practices and emerging trends in B2B content marketing to drive innovation and continuous improvement.
- Track and analyze content performance metrics, such as engagement, conversions, and ROI, to measure effectiveness and inform future strategies.
Requirements:
- Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
- Proven track record of 2-3 years in content writing roles, with a focus on B2B content creation.
- Strong writing and editing skills, with the ability to craft clear, concise, and compelling content tailored to different audiences and platforms.
- Proficiency in SEO concepts and strategies, with experience in keyword research, on-page optimization, and content optimization.
- Familiarity with content management systems (CMS) and digital marketing tools, such as WordPress, HubSpot, Google Analytics, and SEMrush.
- Excellent research skills, with the ability to gather and synthesize information from various sources to support content development.
- Creative thinking and problem-solving abilities, with a proactive approach to generating innovative content ideas and solutions.
- Strong organizational and time management skills, with the ability to manage multiple projects and deadlines in a fast-paced environment.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.