We are seeking a Marketing Manager with 3-5 years of experience to drive brand growth through strategic planning, campaign execution, and partnership management. The role involves leading a team, managing events, and optimizing marketing efforts to achieve business objectives.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies to enhance brand awareness and achieve business objectives.
- Lead and mentor a team of marketing specialists, providing guidance and support in campaign planning and execution.
- Conduct market research and analysis to identify emerging trends, consumer preferences, and competitive landscape.
- Collaborate closely with cross-functional teams to ensure alignment of marketing efforts with overall business goals and initiatives.
- Oversee the creation of marketing collateral across various channels, including print, digital, and social media.
- Analyze campaign performance metrics and KPIs, leveraging data-driven insights to optimize future strategies.
- Cultivate and nurture relationships with media partners, agencies, influencers, and key stakeholders to amplify brand presence.
- Manage marketing budgets effectively, allocating resources to maximize ROI and campaign effectiveness.
- Develop and execute content strategies across digital and traditional channels, including websites, blogs, social media, and promotional materials.
- Collaborate with design teams to develop visually compelling and engaging content that resonates with the target audience.
- Drive content creation initiatives, ensuring consistency, relevance, and adherence to brand guidelines.
- Stay updated on industry trends, best practices, and emerging technologies to innovate and stay ahead of the curve.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
- Proven track record of 3-5 years in marketing roles, with a focus on strategy development and execution in the IT or IS sector.
- Strong leadership and interpersonal skills, with the ability to inspire and motivate teams towards common goals.
- Demonstrated expertise in digital marketing, content creation, and campaign management.
- Proficiency in marketing analytics tools and platforms, with the ability to interpret data and derive actionable insights.
- Excellent communication and presentation skills, with a keen attention to detail.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
- Creative thinking and problem-solving abilities, with a strategic mindset and results-driven approach.